In February 2016, Erum Hayat set out on a bold and ambitious journey to turn her passion for fashion into reality. With a vision to create Blossoms by Azz, a brand that blends trendsetting styles with unmatched quality and authenticity, she began working tirelessly, day and night, to make her dream come true. What started as a small, homemade clothing store soon evolved into a dynamic multi-brand online boutique, offering carefully curated collections for those who appreciate unique, thoughtfully designed pieces. Through endless dedication, countless late nights, and an unwavering commitment to craftsmanship, Erum transformed her dream into a thriving business, crafting fashion that empowers every customer to feel confident, stylish, and truly at their best.